A Playful Mr.Shark-Themed Hot Spring Experience 鯊鯊登場，開啟療癒泡湯新體驗
Following the success of its previous IP collaboration, Beitou Spring City Resort partnered with the beloved character MR.SHARK to introduce the limited-time themed project “MR.SHARK in Spring.” Designed as a non-overnight hot spring experience, the project allowed fans to enjoy a flexible, reservation-based immersion into a character-themed spa setting, appealing to families and IP enthusiasts alike.
The themed room was created as a highly photogenic, immersive space, featuring MR.SHARK cushions, rugs, night lights, and decorative elements throughout the room and hot spring bath area. A 2.5-meter-tall MR.SHARK figure and merchandise display were also installed in the hotel lobby, extending the character experience beyond the guestroom and into shared public spaces.
Breaking away from traditional walk-in hot spring arrangements, the resort introduced a reservation-based time-slot system for the themed room, offering four two-hour sessions daily. During the trial operation period, special promotional packages combined hot spring access with Japanese-style dining, enhancing both convenience and experiential value for visitors.
Through the “MR.SHARK in Spring” project, Beitou Spring City Resort once again demonstrated its strengths in IP collaboration, service innovation, and spatial storytelling, establishing a new approach to character-driven, short-duration hot spring experiences within Taiwan’s hospitality landscape.
北投春天酒店延續人氣IP合作熱潮，繼「我不是胖虎」後，再度攜手可愛角色IP「MR.SHARK 鯊魚先生」，推出期間限定「MR.SHARK in 春天」主題房泡湯專案。此次以「泡湯不過夜」形式呈現，讓粉絲能以更彈性的方式體驗IP主題溫泉空間，成功吸引親子族群與角色粉絲前來朝聖。
主題房設計以沉浸式美拍體驗為核心，房內配置鯊魚先生造型抱枕、地毯、夜燈等多款周邊，從床鋪延伸至溫泉浴池，處處可見鯊魚先生可愛身影。館內大廳同步設置高達2.5米的大型鯊魚先生公仔與商品展示，讓角色體驗從客房延伸至公共空間，營造完整一致的主題氛圍。
本次活動亦突破以往泡湯僅能現場候位的模式，首度推出「主題房泡湯預約時段」服務，每日提供四個兩小時體驗時段，提升行程安排的便利性。試營運期間更搭配多元優惠方案，結合泡湯與日式套餐內容，讓遊客在療癒放鬆之餘，也能享受完整的餐飲與角色互動體驗。
透過「MR.SHARK in 春天」主題企劃，北投春天酒店再次展現其在IP合作、服務創新與空間運用上的靈活度，為溫泉旅宿市場開創結合角色陪伴與短時體驗的全新模式。
