The Greenest “Mr.Shark Beach Play Camp” — A Summer Event Blending Entertainment and Marine Conservation 最 GREEN「鯊」灘玩樂營──結合娛樂與保育的夏日主題活動
During the summer season, MOSTown New Town Plaza in Ma On Shan presented “The Greenest Mr.Shark Beach Play Camp,” a large-scale themed event featuring the first Hong Kong appearance of the Taiwanese original character MR.SHARK, in collaboration with A Plastic Ocean Foundation and The Coral Academy.
The mall was transformed into an indoor beach environment with a 3.5-meter-tall MR.SHARK installation, ocean-themed slides, ball pits, and a zipline experience. Recycled plastic materials were incorporated into coral reef and shark displays, reinforcing sustainability and plastic reduction messages through immersive play.
In addition to interactive attractions, the event included themed photo zones, a coral exhibition showcasing rare local coral specimens and embryos, guided tours, and hands-on environmental and STEM workshops. Through character-driven storytelling and cross-sector collaboration, the event successfully combined entertainment with marine conservation education, demonstrating the role of commercial spaces in promoting environmental awareness and meaningful public engagement.
因應全球暖化與海洋保育議題，馬鞍山 MOSTown 新港城中心於暑假期間策劃大型主題活動「最 GREEN『鯊』灘玩樂營」，首度邀請台灣原創人氣角色「鯊魚先生 MR.SHARK」，並攜手海塑基金會與珊瑚學院，打造兼具娛樂體驗與環境教育的室內夏日活動。
活動期間，商場中庭化身為海灘樂園，設置 3.5 米高巨型鯊魚先生裝置，結合海洋滑梯、波波池與飛索體驗，讓大小朋友在互動遊樂中感受海洋魅力。飛索區特別運用回收膠樽打造環保珊瑚與鯊魚裝置，將減塑理念融入體驗設計。
除動態遊樂設施外，活動亦規劃多個主題打卡區與親子互動遊戲，並推出「香港珍貴珊瑚展」，展出多款本地罕見珊瑚標本及珊瑚胚胎，透過導賞與顯微觀察，引導大眾深入認識海洋生態。同時搭配環保與 STEM 工作坊，讓保育概念以輕鬆方式融入日常。
透過角色 IP 與保育團體的跨界合作，「最 GREEN『鯊』灘玩樂營」成功打造寓教於樂的城市型夏日活動，為商場公共空間注入更多環境意識與社會價值。
