A One-of-a-Kind Hot Spring Stay with Alexander The Fat Tiger 萌虎入宿，打造全台唯一的溫泉主題體驗
Beitou Spring City Resort partnered with the popular IP “Alexander The Fat Tiger” to launch Taiwan’s only themed hot spring guestroom, “Alexander The Fat Tiger in Spring.” By seamlessly integrating the character’s charm into a premium hospitality setting, the collaboration redefined the hot spring lodging experience and demonstrated the creative potential of IP partnerships within the tourism industry.
The themed room was designed as an immersive environment, featuring Alexander The Fat Tiger and Golden Fluff throughout the space—from wall designs and bedding to cushions and the hot spring bathroom—allowing guests to feel as though they were sharing the stay with the characters. A curated selection of exclusive merchandise and rare display items further enhanced the room’s uniqueness, combining practicality with collectible value.
During the event period, guests enjoyed complimentary breakfast, access to the resort’s open-air hot spring facilities, and received a limited-edition Fat Tiger massage stick as a special keepsake. In addition, large Fat Tiger figures and merchandise displays were installed in the hotel lobby, extending the themed experience from the guestroom into public areas and creating a cohesive IP atmosphere throughout the resort.
Through this collaboration, Beitou Spring City Resort demonstrated its innovation in thematic planning and spatial integration, setting a distinctive example of how popular IPs can be thoughtfully combined with hot spring culture to create memorable and story-driven hospitality experiences.
北投春天酒店攜手超人氣IP「我不是胖虎」，推出全台唯一的聯名溫泉主題房「胖虎in春天」，透過角色魅力與旅宿空間的深度結合，為溫泉住宿體驗注入全新想像。本次合作成功吸引眾多粉絲與旅客關注，也展現IP跨足旅宿產業的多元可能。
主題房以沉浸式體驗為核心，從牆面設計、床單棉被、枕頭抱枕到溫泉浴室空間，皆可見「胖虎」與「小虎」的可愛身影，讓旅客彷彿與角色一同入住。房內同時規劃多款限定周邊與絕版展示品，兼具實用性與收藏價值，提升住宿的獨特性與話題性。
活動期間，入住旅客可享用早餐、露天風呂等館內設施，並獲贈限定「胖虎搥背棒」作為專屬紀念。飯店大廳亦同步設置大型胖虎公仔與商品展示，讓主題體驗從客房延伸至公共空間，營造完整且一致的IP氛圍。
透過此次聯名合作，北投春天酒店成功展現主題策劃與空間整合的創新成果，為台灣旅宿市場打造結合人氣IP與溫泉文化的嶄新案例，也為未來持續發展故事型主題住宿奠定良好基礎。
