A Summer Experience Integrating Adaptive Reuse and IP Collaboration — “Alexander The Fat Tiger’s Zoo Adventure: Shoushan Zoo Edition” 結合空間再生與IP合作的夏日體驗——「胖虎遊園記・壽山動物園篇」
During the summer of 2024, Shoushan Zoo partnered with the popular sticker IP “Alexander The Fat Tiger” to launch the limited-time event “Alexander The Fat Tiger’s Zoo Adventure – Shoushan Zoo Edition” (July 2 to September 8). By integrating the zoo’s unique setting with themed dining experiences and exclusive collaborative merchandise, the event created a distinctive summer memory unique to Shoushan Zoo. Centered on the concept of an IP character accompanying visitors throughout their journey, the event invited guests to rediscover the zoo’s scenery and atmosphere in a lighthearted and engaging way.
As part of the event, Light Room Café introduced the limited-edition collaborative menu “Fat Tiger, Not Fat,” featuring an adorable tiger paw–shaped pastry, a scoop of ice cream, and a brown sugar bubble tea topped with milk foam. Interactive games and a limited-edition postcard further enhanced the dining experience, making it a highlight of the zoo visit. In addition, a range of Shoushan Zoo–exclusive collaborative merchandise was released during the event, including sports towels, phone strap sets, stickers, postcards, and glass beer mugs, combining practicality with collectible appeal to meet the diverse needs of visitors.
Through the integration of IP collaboration, exclusive products, and distinctive spatial features, the event successfully enhanced the overall visitor experience and strengthened brand recognition. It also demonstrated Shoushan Zoo’s innovative approach to space revitalization and thematic programming, laying a solid foundation for the continued development of story-driven zoo experiences in the future.
2024年暑假期間，壽山動物園攜手人氣貼圖IP「我不是胖虎」，推出期間限定活動「胖虎遊園記——壽山動物園篇」（7月2日至9月8日），結合園區特色、餐飲體驗與聯名商品，打造專屬於壽山動物園的夏日記憶。活動以IP角色陪伴遊園為主軸，透過輕鬆有趣的方式，引導遊客重新感受園區風景與氛圍。
光室咖啡同步推出期間限定聯名餐點「胖虎不胖」，包含造型可愛的虎掌燒、冰淇淋球與奶蓋黑糖珍珠飲品，並搭配互動遊戲與限量明信片，讓用餐體驗成為遊園行程中的亮點。活動期間亦規劃多款壽山動物園限定聯名商品，如運動毛巾、手機夾片掛繩、貼紙、明信片及玻璃啤酒杯，兼具實用性與收藏價值，滿足不同族群遊客需求。
本次活動透過IP合作、限定商品與空間特色的整合，成功提升園區整體體驗與品牌辨識度，展現壽山動物園在空間再生與主題策劃上的創新成果，也為未來持續打造具故事性的動物園活動奠定良好基礎。
