Navigating the Character Universe: Hu Creates CEO Angie Hu Hosts the 2025 Creative Expo Taiwan IP Forum 領航角色宇宙：胡創創辦人 Angie 主持 2025 文博會角色 IP 論壇
At the 2025 Creative Expo Taiwan "Character IP Forum," Angie Hu, founder of Hu Creates, was invited to serve as the moderator. Leveraging her design background at Disney and Zynga and over 15 years of industry experience, Angie led attendees in a deep dive into key strategies for IP branding and commercial transformation. As a driving force behind taking "Bu2ma" and "Mr. Shark" to the international stage, she provided a precise analysis of marketing logic, helping creators find innovative approaches within the trend of cross-domain monetization.
The forum brought together global leaders, where Angie engaged in dialogues with Akiko Irie, Department Manager at Sanrio (Japan), and Carlene Tan, Senior Director at Warner Bros., sharing global operational experiences for classic characters like Cinnamoroll and Tom & Jerry. Furthermore, she led heavyweight speakers from Taiwan to dissect fan engagement and the creation of brand moats, sharing how to transform creativity into sustainable assets and expand influence on international stages such as Comic-Con and Licensing Expo.
This event was more than a transfer of experience; it demonstrated Hu Creates' determination to serve as a bridge between Asian creativity and the international market. Through Angie's insightful moderation, attendees were able to unlock comprehensive cross-domain IP strategies. Hu Creates will continue to help artists and brands expand their content, pushing more high-potential Asian imagery onto the global stage and creating broader channels for international development.
在 2025 臺灣文博會「角色 IP 論壇」中，胡創創辦人胡安之（Angie Hu）受邀擔綱主持人 。憑藉其在 Disney 與 Zynga 的設計背景及逾 15 年的產業經驗，Angie 帶領與會者深入探討 IP 品牌化與商機轉化的關鍵策略 。身為推動《我不是胖虎》與《鯊魚先生》進軍國際的幕後舵手，她在論壇中精準剖析營銷邏輯，協助創作者於跨域變現趨勢中找尋創新思維 。
論壇匯聚全球領袖，Angie 透過專業視角與日本三麗鷗（Sanrio）部長入江曉子、華納兄弟（Warner Bros.）資深總監 Carlene Tan 展開對話，分享大耳狗喜拿及湯姆貓與傑利鼠等經典角色的全球營運經驗 。此外，她亦引領怪奇事物所、章魚熊、小兒子阿甯咕、霸軒與囂搞等台灣重量級講師，共同拆解粉絲經營與品牌護城河的建立，分享如何將創意轉化為可持續經營的資產，並在 Comic-Con 或 Licensing Expo 等國際舞台拓展影響力 。
這場盛會不僅是經驗傳承，更展現胡創作為銜接亞洲創作與國際市場橋樑的決心 。透過 Angie 具備深度的主持引導，與會者得以一次解鎖 IP 跨域實戰策略 。胡創將持續協助藝術家與品牌方拓展內容，將更多具潛力的亞洲圖像推向國際，創造更大的全球化發展渠道 。
