Alexander the Fat Tiger Debuts in Thailand! Hu Creates Licensed IP Joins Terminal 21 for a Four-Mall Lunar New Year Celebration 胡創代理 IP《我不是胖虎》首登泰國！Terminal 21 四館聯動開啟春節盛典
The global sensation Alexander the Fat Tiger officially made its first debut in Thailand in February 2026! This cross-border licensing collaboration partnered with Thailand's renowned shopping center, Terminal 21, to host the "Tiger & Horse Prosper" Lunar New Year festivities across four major locations: Asok and Rama 3 in Bangkok, Pattaya, and Korat. The event successfully merged traditional culture with the signature "gap moe" humor of the Fat Tiger.
Each mall featured exclusive installations tailored to its unique character. Terminal 21 Rama 3 showcased a 12-meter-tall giant Fat Tiger, the largest of its kind in Thailand, while the Pattaya location saw the character appear on the iconic Eiffel Tower landmark, becoming the center of visual attention. Beyond these spectacular photo spots, the event offered a variety of performances, including Fat Tiger mascot meet-and-greets, a Thai-language version of the Justice Bao opera, and Sichuan face-changing shows. This perfectly demonstrated our brand value of providing a "fresh immersive experience for traditional festivals through healing IPs".
As a professional art licensing agency, Hu Creates is dedicated to helping creators adapt their content and marketing strategies across different cultures for international promotion. The outstanding debut of Alexander the Fat Tiger in Thailand not only showcases the cross-regional charm of Asian original IPs but also reflects our proven expertise in helping brands expand their global footprint. We invite you to visit our official website to explore more licensing case studies and join us in creating the next international highlight!
風靡全球的「我不是胖虎」已於 2026 年 2 月正式首度登陸泰國！ 本次跨國授權合作攜手泰國知名購物中心 Terminal 21，於曼谷 Asok、Rama 3、芭達雅及呵叻四大分館同步舉辦「虎馬旺財」春節慶典，結合傳統文化與胖虎特有的「反差萌」幽默。
各館依據在地特色打造獨家裝置：在曼谷 Rama 3 館展示了高達 12 米的全泰最大巨型胖虎裝置；芭達雅館則讓胖虎驚喜現身艾菲爾鐵塔地標，成為全場視覺焦點。除了壯觀的打卡地標，現場更安排了胖虎人偶見面會、泰語版《包青天》歌仔戲與四川變臉等多元演出，完美呈現「透過療癒系 IP 賦予傳統節慶全新沉浸式體驗」的品牌價值。
身為專業的藝術授權代理商，胡創致力於協助創作者在國際推廣上因應不同文化調整內容與行銷方式。 此次胖虎首登泰國的亮眼表現，不僅展現了亞洲原創 IP 的跨域魅力，更體現了我們協助品牌拓展全球版圖的實戰能力。 歡迎點擊官網深入了解更多 IP 授權案例，與我們共同創造下一個國際亮點！
